Biznology

NOVEMBER 2, 2020

Many of the leading marketing automation tools today, like Marketo and Hubspot, have this functionality embedded. If it’s an entirely new prospect, create outbound marketing campaigns to various contacts in the firm to introduce yourself and get a conversation going. .

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Biznology

JULY 26, 2017

We run campaigns.” We are creating campaigns that are meaningful in the middle of the funnel. Reports from Google or Marketo are no longer enough. So here we are at the bottom of funnel, and an opportunity has emerged. In the old world of marketing as demand generator, we would have said, “That’s not our job.

Top of Funnel 164

Top of Funnel Account Based Marketing ABM Lead Ranking 164

Biznology

AUGUST 8, 2019

Sellers—even smaller brands—are using marketing automation like InfusionSoft, Marketo and a local provider called Doppler emBlue to conduct event-triggered campaigns. Buyers now have anonymous access to product information. Second, inbound marketing, meaning content posted by sellers on LinkedIn and blogs.

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

Biznology

AUGUST 17, 2018

Catina Martinez of Pluralsight makes sure to meet weekly with her sales counterparts, to explain their specific roles in upcoming campaigns, and work together on effective account penetration strategies. Go back and look at the search terms that brought in your customers over the prior three, six or nine months, says Mike Madden of Marketo.

Account Based Marketing 116

Account Based Marketing ABM Conference Tips 116

Biznology

DECEMBER 5, 2016

I made the move to Marketo last year and have been so excited to have the opportunity to lead social media for one of the leading marketing software companies in the world! I currently manage all of the social media marketing strategy for Marketo. I define progress based on what the business goals are for each campaign.

Social Media 80

Social Media Marketing Automation Services Webinar Metrics Lead Ranking 80

Biznology

JANUARY 29, 2014

So education campaigns are underway. Marketo, for example, sponsored a compelling study done by Sirius Decisions that explains the importance of a strong process in driving results when using marketing automation software. I am not saying the marketing VPs should be executing campaigns. Train up your team.

Marketing Automation Services 80

Marketing Automation Services Work Management Marketing Automation Marketing Management 80

Biznology

JULY 18, 2012

A transformation of the marketing department from a passive campaign creator into a proactive revenue generator. – Jep Castelein, Marketo. The emphasis in the name, agile, is how a marketing team manages projects and campaigns. – Greg Meyer. – John Cass. Turning that info into actionable insight.

Planning 80

Planning Enterprise Management Work Management Marketing Management 80