Tomorrow People

APRIL 27, 2022

Why targeting is a strategy in its own right. Segmentation and targeting often go hand in hand. This article explains why effective targeting is important – and shares what you can do to get a crystal-clear idea of your ideal customer segments. Why is it important to have a clearly defined target market? Google Analytics.

Work Management 288

Work Management Marketing Management Tips Marketing Analytics Tools 288

Tomorrow People

NOVEMBER 30, 2018

Fortunately for us at Hydro International, we have been looking into combining our ‘hard’ sell of technical products alongside the more ‘soft’ storytelling marketing. At Hydro International we recognise that one of our core marketing demographics are away from their computer often. It’s wise to be cautious about innovation.

Trends 220

Trends Content Marketing Brand Identity Branding 220

Tomorrow People

NOVEMBER 16, 2018

As customers seek access to more kinds of information, brand marketers can no longer rely on mass media advertising campaigns to deliver brand awareness and service utility. Our campaigns are based around these personas, so we tailor the calls to action and the messaging based on what their needs are. It makes customers more loyal.

Trends 166

Trends Content Marketing Advertising Agencies Software 166

Tomorrow People

SEPTEMBER 27, 2012

True, consumers got wise to email marketing being used as a channel to push products or services, but it's still a viable medium for creating awareness. Here’s how to ensure your email marketing campaign works: Click here to view the Flip Book: Six Tips for Email Marketing That Work. times as much as targeted campaigns.

Email Marketing 120

Email Marketing Tips Click Rate Paid Search Agency 120