10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers
Buzz Marketing for Technology
SEPTEMBER 26, 2012
It’s important for marketers to give fans new ways to connect and advance their relationship with the brand or product being promoted. Test: length of forms, number of required fields, number of clicks necessary to get to target content. Test: Update frequency. Inconsistent or Sloppy Branding. Mystery Visitors.
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