campaign target 
ANNUITAS
OCTOBER 27, 2023
What is now ‘generally available’ in the platform amounts mainly to productivity improvements for go-to-market professionals, with embedded AI prompts that can automate or remove common steps in common GTM workflows — a tactical improvement to the platform. To move beyond core productivity gains (i.e.,
ANNUITAS
JULY 20, 2021
For most companies, the challenge of regularly delivering enough leads and opportunities to hit growth targets has historically meant building a strategy around producing high volume, low quality marketing and sales campaigns. But those campaigns are neither scalable nor efficient.
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ANNUITAS
OCTOBER 31, 2023
.’ Once you dig into the details, however, you realize these additions often fall into the following two categories: On one hand, we see a number of tactical end-user productivity enhancements, powered by AI — all focused around use cases that are certainly beneficial, but ultimately won’t be game-changing for your go-to-market.
ANNUITAS
FEBRUARY 1, 2011
The article went onto discuss the importance of having reliable data in order to ensure campaigns are successfully executed via marketing automation platforms. By taking a look at the demographics and other characteristics of your customer base, you’ll be able to develop a profile (or persona) of your target organization and audience.
ANNUITAS
AUGUST 19, 2010
In fact three of the top five marketing automation vendors either use the term “lead management” to describe their solution or have it listed as a product/solution offering. They waste no time and launch an email marketing campaign targeting their current prospect database.
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