Cable Emarketing Mobile Advertising Trends 
illumin
DECEMBER 1, 2023
If you want to yield the best advertising results, then Programmatic advertising is the most effective way to do it. Programmatic ads do away with “hit or miss” results and are a more reliable and efficient way of advertising. This trend grew in popularity in 2023 and will continue to grow in importance next year.
Martech
APRIL 1, 2022
As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). This makes AVOD a question mark for advertisers without the identity resolution and performance metrics that enable this emerging channel to prove its worth within an omnichannel campaign.
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Digilant
NOVEMBER 30, 2018
At the start of 2018, our Digilant marketing team spent time researching and compiling what we believed would be the top 10 important programmatic media buying trends of 2018. IAB stated that the trend to in-house programmatic was overestimated and that a shift toward complete in-housing will not happen anytime soon. eMarketer).
Digilant
MAY 18, 2021
Over the past year, advertisers quickly pivoted their marketing strategies, embracing a digital-first approach. New creative formats like high impact and native advertising were utilized to stand out amongst the digital noise. Now, a year later, as advertisers grasp what is working, we’re faced with another change.
readwrite
APRIL 25, 2018
By the end of 2017, more than 22 million people had dropped their cable or satellite TV providers; millions more have chosen not to sign up for cable or satellite TV services at all. According to eMarketer, their reasons for cutting the cord are primarily based on factors related to price and convenience.
Bannerflow
MAY 22, 2023
The use of connected televisions has become increasingly popular in recent years, with more consumers looking for ways to access entertainment options that go beyond traditional cable or satellite TV services. The Benefits of CTV – What is in it for advertisers?
ClickZ
NOVEMBER 20, 2020
TV revolutionized the ideas of unity and entertainment, gaming, advertising, and opportunities for content creators. As this is almost as much as the number of people living in the country, CTV advertising is understandably a tool most marketers willingly go for. The 1980s introduced VHS, video games, and cable TV. Advertising.
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