ClickZ

OCTOBER 12, 2020

By the end of the last year, viewership on CTV had skyrocketed, and the lockdown only strengthened the trend. The CTV trend is also booming across Europe. So far, over half of US ad buyers have already started shifting dollars from Broadcast (53%) and Cable TV (52%) advertising towards CTV. Especially the U.K.,

Advertising Channels 98

Advertising Channels Advertisements Advertising Cost Per Thousand 98

Hubspot

MAY 20, 2020

While each business is different and there are many factors to consider, understanding current media trends is an important step in adjusting your approach to advertising. As society continues to spend more time indoors, we can expect an increase in TV consumption to continue as a trend. But what does this mean for advertisers?

Paid Content 90

Paid Content Paid Search Agency Marketing Management Advertising Agencies 90

Choozle

APRIL 23, 2019

Getting your ads on the big screen without the big price tag, engaging with millennials and cord-cutters , and testing out creative messaging before TV buys are just the tip of the iceberg when it comes to reasons why the latest video advertising trend is quickly surpassing traditional TV advertising. Read: What is a good CPM?

Advertisements 43

Advertisements Advertising Cost Per Thousand CPM 43

ClickZ

NOVEMBER 20, 2020

The 1980s introduced VHS, video games, and cable TV. onnected TV gained popularity among viewers, especially younger generations , according to Nielsen, ad spend followed the trend. The 1950s brought color TV and remote control to life. For CTV/OTT advertisers. Since digital ?onnected

Television marketing 89

Television marketing Marketing AI Mobile Advertising Paid Search Agency 89

Webbiquity

APRIL 14, 2014

2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. e-Strategy Trends ). e-Strategy Trends ). e-Strategy Trends ). Image Credit: 2014 B2B Content Marketing Trends–North America: Content Marketing Institute / MarketingProfs. SocialTimes ). FlipCreator ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

chiefmartech

FEBRUARY 9, 2016

Ad tech built for the needs of media intermediaries is giving way to marketing tech built to serve marketers and their customers.Old-style media metrics like GRP’s, CPM’s and impressions are going away, as marketers focus more and more on business outcomes and ROI. And all that? That was just day one.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Vidyard

MAY 13, 2020

Some stats for thought: YouTube reaches more adults aged 18 to 49 than cable TV. Similarly, look at the videos YouTube suggests when your video ends for ideas, and use Google Trends to see what topics are hot. Unlike the other types of ads where you pay per click, these are charged on CPM (“cost per mille” or paying per 1,000 views).

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158