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An Open Letter to Jimmy Wales

Webbiquity

Got your fundraising appeal for Wikipedia. Let me start by saying I’m a huge fan of Wikipedia; it is a truly amazing tool and a tremendous accomplishment. The Wikipedia cabal. I understand you don’t want Wikipedia to devolve into a collection of marketing brochures. It’s an over-used PR buzzword.

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11 reasons SEO is a science; 14 reasons it’s an art

Biznology

Photo credit: Wikipedia. 35% click through to the website that is in the #1 position (source: SEO Book ). SEO is thinking about how marketing can encompass social, graphic design, link building, content generation, and PR to drive toward a common goal. SEO and marketing is creating social buzz (especially with Google+ ).

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How to Leverage User-Generated Content in Your Marketing Strategy

Hubspot

As the title suggests, "earned media" is the type of media or exposure your brand has earned by doing something positive or negative. It's a win-win situation, as brands greatly benefit from the buzz. An experienced community manager should also know how to create content, handle PR issues and provide support to users.

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Reddit is the 800-pound Gorilla in the room

Biznology

On reason why I don’t ever discuss it when I am discussing social media marketing and PR is because I just can’t get my foot in the door. And this is part of the reason why I believe we in marketing and PR ignore it. None of my pieces have ever resulted in a fire storm. What’s more, I said listening.

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Why Marketers Need to Start Caring About Social Responsibility

Hubspot

No wonder we look like jerks when our job relies on trying to find a positive spin (or just plain detract attention from) these unsavory stories. PR (a subset of marketing). 1) Do Good for Good, Not PR. While those donations will helpful, aligning yourself with a cause for the sake of PR is. Looking for some good press?

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright. Wikipedia has a good explanation of it ( [link] ). Those who create content in an environment of “sharing&# often find their ideas, photos and sometimes entire paragraphs repurposed without their permission. Im Jay Baer.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

The more you can understand about the person on the other end of the phone, the higher the likelihood of a positive business outcome. Netslangcafe The attention era is supposed to be the main evolution of the Information Era ( according to wikipedia ). If they are social media savvy, you can follow up via Twitter direct message.