Online Marketing Institute

JANUARY 4, 2011

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Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Convince & Convert

MAY 4, 2010

For example, an organization that would have spent $5M over ten years on a traditional ERP or CRM application (bought from an on-premise vendor) may spend $1M on a SaaS alternative such as Workday or salesforce.com. The ROI of many Enterprise 2.0 technologies can be relatively easily derived.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Convince & Convert

FEBRUARY 10, 2010

In addition to improving the richness of the data, the next thing we're spending a good deal of time and resources on is answering the 'then what' question that arises after you import a bunch of email addresses. To know how an audience is using a platform woudl allow us to know how to direct our clients to engage their audience.

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Convince & Convert

FEBRUARY 19, 2010

Turn the Tables on Social Media with NutshellMail [link] [link] Mark Schmulen Turn the Tables on Social Media with NutshellMail [link] [link] Frank Bedoya RT @mschmulen: Turn the Tables on Social Media with NutshellMail [link] [link] DJ Waldow Jay – As Brittany would say (minus the oops)…you did it again.

Social Media 116

Social Media Media Paid Search Agency PR 116

Convince & Convert

AUGUST 19, 2010

And once the system was set up and the business rules determined, the company spends almost no time managing the program. It punches a hole in the theory that social media and content creation success has to be a huge time commitment. Since April, 2010 Western River has collected more than 1,100 of these customer stories.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

AUGUST 10, 2010

[link] Ariel Roberge RT @Tinkweb: Why Influence Mining is the Next Gold Rush [link] [link] Steve Woodruff Why Influence Mining is the Next Gold Rush | (@jaybaer) [link] [link] Montreal Design Buzz TR @tinkweb: Why Influence Mining is the Next Gold Rush [link] [link] [link] Terametric RT @jaybaer: What exactly is Influence Mining?

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

JUNE 22, 2010

There seems to be a catch 22 going on in that if the CEO isn't sold on social media (as many aren't yet) then they won't approve the staff to spend the time learning about integration and measurement…which would give them the tools to prove its worth.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

MAY 5, 2010

I, for one, will be encouraging my clients to spend time at JaneNation. link] sadie harris Online Community With Purpose and a Plan [link] [link] sadie harris Online Community With Purpose and a Plan [link] [link] Katherine M.

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127

Convince & Convert

MAY 27, 2010

Now that’s engagement that goes WAAAAY past just clicking the “like&# button. To celebrate their 100,000th Facebook fan, Tornados gave away 100,000 coupons for free boxes of taquitos.

Paid Search Agency 124

Paid Search Agency Social Media PR Advertising Agencies 124

Convince & Convert

SEPTEMBER 21, 2010

I need validation for spending time on Twitter! (includes slides and worksheet) [link to post] – Posted using Chat Catcher [link] MarkBolster (Mark Bolster) Twitter Comment @billpollak Thanks Bill. Looks like a good read. Will love to have clients get away from brochures and explain in 120.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

SEPTEMBER 21, 2010

I’m always equating social media more in the business development side of things than marketing. I’m always equating social media more in the business development side of things than marketing. I’m always equating social media more in the business development side of things than marketing.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

JUNE 3, 2010

Feels almost icky that they are spending big media dollars right now. Seems like the more time we spend thinking about what's right, the less likely we are to do what's right. I promise my next post will involve no crying. link] jaybaer Yeah. link] jaybaer Great point Kevin. I hadn't considered that.

Social Media 158

Social Media Media PR Webinar Metrics 158

Convince & Convert

SEPTEMBER 20, 2010

The difference is actually very small, as the goal of social media is to make big companies act like small ones. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

APRIL 1, 2010

In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports?

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

APRIL 28, 2010

First blush, I'd want to differentiate between marketing to this influencers and communicating with them. I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&#

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 21, 2010

How much can you afford to spend on the tool? • based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools. link] [link] Meltwater Buzz Check out @ktvan's thoughts on picking a #socialmedia monitoring service. RT @jaybaer: Not sure which social media tools to use?

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

AUGUST 18, 2010

No doubt about it, you can create a buzz rapidly using social media, but unless there is a solid product/service/brand/campaign behind it, it means nothing, as it will be washed away in the endless woe of status updates and posts. That is what a company is investing in, or asking a social media firm for help with.

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

MARCH 23, 2010

Spend some time tractor beaming your current visitors and watch that recurring visits stat rise. And given that it takes 6-7 instances of contact to turn a prospect into a customer you might want to place more attention on turning them into a repeat visitor rather than asking them to share. You see where I'm going here.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. I was joined by Joe Pulizzi from Junta42 , Ann Handley from MarketingProfs , and Brad Kleinman from Online Marketing Connect. Perhaps the reason is as simple as this.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

AUGUST 31, 2010

link] Dont be a social media buzz-kill « Marketing Alive Blog [.] Why do people think a business can’t – or shouldn’t – sell using social media? Businesses spend time on money on things that yield them more money. The thought instigator. Is Social Conversation a Myth?

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 8, 2010

Further, mobile users actually spend more time on Facebook, not less. Facebook has been mobile-focused since it was even marginally practical to be so, and the most recent estimates I’ve seen show that upwards of 65 million Americans access Facebook from a mobile device monthly. Facebook rolled out their iPhone app in August, 2007.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Convince & Convert

SEPTEMBER 1, 2010

So I’d spend more money on on a big online or direct mail campaign and then learn later that some tweaks here or there would have made it way more effective 6 months down the line rather than bombing miserably in 1 month’s time. because I had only one quarter to do a campaign that got big results or we were screwed.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Convince & Convert

APRIL 8, 2010

I am sure it would be the coolest thing to tote around but I think I will spend elsewhere right now. Instead of spending $600 on this stupid thing I think I'm going to go spend $400 on something that does more: a laptop. Kiran (@measureTHISgirl) [link] Mike Stenger That's actually a really good point Jay.

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

Convince & Convert

SEPTEMBER 15, 2010

It was before the birth of social media and was heavy print, tv and billboards. It had the residents buzzing, created a “have to live there&# by those outside the community. Taking that into social media would have only increased and expanded upon this. (the People wanted to be a part of it.

Social Media 166

Social Media Media Webinar Metrics Paid Search Agency 166

Convince & Convert

AUGUST 3, 2010

I was really looking forward to spending the afternoon crafting killer status updates… [link] KatFrench Excellent intel, as usual Jay. Facebook for all its intents and purposes is a social site, and great for building buzz, but giving your brand off to a foreign control is a tricky thing to do. sahmreviews Awesome article.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

I was really looking forward to spending the afternoon crafting killer status updates… [link] KatFrench Excellent intel, as usual Jay. Facebook for all its intents and purposes is a social site, and great for building buzz, but giving your brand off to a foreign control is a tricky thing to do. sahmreviews Awesome article.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

FEBRUARY 9, 2010

In the old days of three dimensional friendship, you might discover some unsavory elements of a friend after spending two or three afternoons or evenings together, in different situations, with various combinations of mutual acquaintances. Now, you can discover if someone’s a dolt in 140 characters or less.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

AUGUST 4, 2010

Every marketer should spend some time with the customer service team at least once a month listening to complaint calls. Every marketer should spend some time with the customer service team at least once a month listening to complaint calls. As such, they should be celebrated, maybe even rewarded.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

JULY 13, 2010

Why not try spending time commenting in your targets’ community blogs? Instead of dismissing new, potentially valuable tools because of limited bandwidth, set up company-wide “assessment competitions” that allow everyone to get involved: Give prizes to the folks who use emerging tools to identify client opportunities and customer pain points.

Social Media 140

Social Media Media PR Webinar Metrics 140

B2B Marketing Zone Posts

DECEMBER 1, 2010

B2B strategic marketing consultant’s value proposition. 12 Tips For B2B Marketers to Excel in Twitter - Modern B2B Marketing , November 16, 2010 Any successful B2B social media plan includes strategies and tactics to forge relationships and build a brand. But it also contains a wealth of information for marketers.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

MARCH 9, 2010

Where you spend marketing dollars also says a lot about a brand. With niche publications/sites you're often reaching the “core&# group of users who are more passionate and often influence the larger group. Ads on NBC says you're a mainstream product. Oakley running an ad in Surfer says it's a product for athletes.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

SEPTEMBER 21, 2010

Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally). If you really want to roll around in the possibilities, spend some time over at Laura Fitton’s ( @pistachio ) One Forty, the app store for Twitter. It’s a good choice for agencies, too.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 31, 2010

Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally). If you really want to roll around in the possibilities, spend some time over at Laura Fitton’s ( @pistachio ) One Forty, the app store for Twitter. It’s a good choice for agencies, too.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

AUGUST 25, 2010

The consumer might frequent the Starbucks more, spend more money and/or time, or might really enjoy having full access to USA Today and become a converted, paid member. All of this marketing and purchase value is delivered under the cloak of giving you a new, richer experience. What’s Next (Potentially)? That was powerful.

Paid Content 145

Paid Content Facebook Paid Search Agency Advertising Agencies 145

Convince & Convert

MARCH 2, 2010

That’s been ExactTarget’s territory for a long time, and extending that concept of message-centric, platform-agnostic to social media is a natural fit. And the fact that Forrester Research projects social media spend in the U.S. link] Evo Terra That seems to be the angle Google has taken with Buzz.

Business 117

Business Paid Search Agency Social Media Analysis 117