Paul Gillin

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ComScore Data Illustrates But Also Obfuscates

Paul Gillin

This graphic, which appeared in The Wall Street Journal on Tuesday , says a whole lot about Facebook’s success and Google+ ‘s struggles, but it’s an incomplete picture of the true value of social networks. shows that Google+ users are signing up—but then not doing much there,” the Journal writes.

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The Other Social Network

Paul Gillin

LinkedIn gets none of the buzz of Facebook, and no one’s going to make a movie about it. Also, if you plan to post regularly to groups in your field or industry, consider choosing open groups so that you get the additional Google love. This is a good way to make your groups more visible. Promote in Groups.

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Book Review: Tales From a Veteran Blogger

Paul Gillin

Opting In covers everything from Google Alerts to Pinterest, and Brill not only outlines the unique utility of each of these tools but usually provide stories to support his points. Telling Stories. For me, the benchmark of an enjoyable business book is storytelling, and Opting In has stories aplenty.

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How to Promote an Event with Social Media

Paul Gillin

Create a “buzz page&# that monitors mentions of your hash tag and automatically post them to a comment stream. Google Documents supports simple forms at no charge. Here’s an example. Post-Event. Send a summary e-mail to all attendees with referrals to conference materials on SlideShare and YouTube.