Industrial Marketing Today

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Google’s Latest Algorithm Update Raises the Bar for Content Quality

Industrial Marketing Today

Last month, Google announced a change to its search algorithm, called the “Panda” update. This is a major change and there is plenty of buzz on the Internet about the dramatic drop in ranking of some well-known sites. This change is primarily designed to cleanse Google’s search results of low-quality content.

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Is Mobile Marketing Right for Industrial Companies?

Industrial Marketing Today

The current buzz about mobile marketing is probably second only to the hype surrounding social media. You can easily get good data from your Google Analytics. Here’s how: Log into your Google Analytics. There is a good reason for industrial marketers to seriously consider and/or revisit their mobile marketing strategies.