Convince & Convert

FEBRUARY 5, 2010

Also, the screened image leads the eye towards your image at the right. andrewspoeth Jay, would you like us to run this through Enquiro's eye tracking lab? Option 1 draws my eye to your picture immediately, which helps with that humanization goal you're pursuing. Option 3 will blend too much with the rollovers.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

MAY 11, 2010

At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz&# ) was created by social media. Maybe you guys have other examples where that is not so.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

SEPTEMBER 14, 2010

You’re in hunting mode, looking for tracks and setting lures. link] Kevin Troy Darling I have used social media lookup tools and it’s really eye-opening to see the kind of data available. Be a Hunter, Not a Gatherer Now, more than ever you have to know the psychographic and demographic profile of your potential customers.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

APRIL 6, 2010

Look under “E&# for “eye glasses.&# It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Understand Taxonomy If you want a new pair of glasses, the Yellow Pages is a frustrating neighborhood. I'll definitely give this a try!

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

JUNE 3, 2010

Within minutes of the conclusion of the game, Joyce (having seen the replay proving him dead wrong) tracked down Galarraga in the clubhouse to apologize. link] paulajohns Wow, this post almost brought a tear 2 my eye. link] paulajohns Wow, this post almost brought a tear 2 my eye. He also apologized to the manager, Jim Leyland.

Social Media 157

Social Media Media PR Webinar Metrics 157

Convince & Convert

SEPTEMBER 21, 2010

Especially social media, but even SEO, PPC, email, etc. Especially social media, but even SEO, PPC, email, etc. Especially social media, but even SEO, PPC, email, etc. We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

FEBRUARY 9, 2010

Some companies (such as Domino's which I also wrote about here: [link] ) have gotten better at acting like they are all of those buzz words like transparent, human, conversational, engaging, etc. I think it may be time for new words to be invented to differentiate “friend&# vs. friend and “trust&# vs. trust.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119