markempa

DECEMBER 15, 2010

If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. And I think the attention is well deserved. Until The Blog Tree.

Eloqua 120

Eloqua Blogger PR Forrester 120

Online Marketing Institute

NOVEMBER 1, 2010

This blog draws on the heritage of my Forrester research. Disclaimer The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, Forrester Research. Click here to see a chart of her results for the last three [.]

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

SnapApp

MARCH 20, 2014

One of the best uses of guides is the award winning Grande Guide series by Eloqua. . Externally, research firms like Aberdeen , Gartner , and Forrester can even generate revenue via white papers. . Guides are great sources for lead generation, thought leadership, top-funnel awareness, and mid-funnel evaluation.

Top of Funnel 48

Top of Funnel Interactive Marketing Lead Ranking Lead Scoring 48

SnapApp

FEBRUARY 20, 2014

One of the best uses of guides is the award winning Grande Guide series by Eloqua. . Externally, research firms like Aberdeen , Gartner , and Forrester can even generate revenue via white papers. Guides are great sources for lead generation, thought leadership, top-funnel awareness, and mid-funnel evaluation.

Top of Funnel 48

Top of Funnel Lead Ranking Lead Scoring Content Marketing 48

SnapApp

DECEMBER 14, 2016

According to our research, print may have hit bottom. Do your research, find out what your competitors are doing and what they’re not doing. Both groups can help share new content and company news to increase awareness and generate buzz within their networks. I'd pick original research, personalization and interactivity.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62