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Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

For example, Helen Leggatt reports that “the inclusion of social media sharing buttons in email generated click-through rates around 30% higher than email sent with no sharing options.&#. One key concern among email marketers is open rates; how can you craft subject lines that increase the odds recipients will open your email messages?

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Email open rates continue to decline from 14% in the second half of 2007 to just 11.2% Post on Google Buzz. 40% of Facebook users said their motivation for liking a brand there was “to receive discounts and promotions,&# 36% said it was to get a freebie (sample, coupon, trial etc.), in the latter half of 2010.

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Online Marketing: The Definitive Guide to Marketing Your Business Online

seo.co

It’s not entirely clear why email marketing is seeing a bit of a renaissance; it could be because people are more used to checking emails on their mobile devices and open rates are increasing, or it could be that the options available to email marketers are more diverse now than ever. Social media buzz. Press Releases.