Convince & Convert

JANUARY 18, 2011

That metric is called “open rate&# (post-modern email marketers call this the “render rate&# and use a slightly different method of calculation). Retweets, Facebook shares, Diggs, Stumbles, and now Linkedin shares are badges of honor, displayed proudly atop each blog post like family crests of feudal lords.

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Webbiquity

FEBRUARY 21, 2011

For example, Helen Leggatt reports that “the inclusion of social media sharing buttons in email generated click-through rates around 30% higher than email sent with no sharing options.&#. One key concern among email marketers is open rates; how can you craft subject lines that increase the odds recipients will open your email messages?

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Online Marketing Institute

JULY 31, 2009

Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us These methods are becoming less and less effective - email open rates are falling, response rates are falling, connect rates on phone calls are declining, etc.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

JANUARY 17, 2011

Email open rates continue to decline from 14% in the second half of 2007 to just 11.2% Noting that social media was the hottest topic on MarketingProfs last year, featured prominently in 7 of 10 articles, Ann Handley share some key stats, for example: if you’re going to market on Facebook, be prepared to offer special deals.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

seo.co

DECEMBER 8, 2020

It’s not entirely clear why email marketing is seeing a bit of a renaissance; it could be because people are more used to checking emails on their mobile devices and open rates are increasing, or it could be that the options available to email marketers are more diverse now than ever. Interactive blogs.

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