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SEO vs PPC: What Should You Do First? [VIDEO]

Directive Agency

Today we’re going to talk about SEO vs PPC and which search marketing tactic your company needs first. Instead, what I’d like share today is some of the misconceptions people take into both services. I’ll break down each and discuss various misconceptions so you are confident in which search marketing service (maybe both!)

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Budgeting for Success: Allocating Resources for Content Marketing and Goal Setting

ClearVoice

Consider the expenses of investing in analytics tools, Content Management Systems (CMS), graphic design platforms, and other software for content production, distribution, and performance tracking or analytics. Consider customer acquisition, revenue generation, and alignment with your long-term objectives.

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The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

Hinge Marketing

Download the Marketing Planning Guide for Professional Services. Press kits are also recommended and can be helpful in securing speaking engagements, podcast appearances, and guest contributions. A website on a user-friendly CMS (content management system) such as WordPress is critical to any integrated marketing strategy.

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Online Marketing: The Definitive Guide to Marketing Your Business Online

seo.co

If you’d asked any online marketing professional this question 5 years ago, their answer would be markedly different from that of today. There is skill, strategy, and nuance required to manage an effective PPC (pay-per-click) campaign , but those details are well-defined and easily available for any business owner who chooses to learn them.