article thumbnail

Website Content Must Address What’s Keeping Engineers up at Night

Industrial Marketing Today

Make sure online datasheets include ratings, classifications, sizes, operating ranges and material options for all your industrial products. 42% of engineers and specifiers said they couldn’t find complete and detailed product or capabilities information on suppliers’ websites ( Source: ThomasNet’s Industry Market Barometer™ ).

article thumbnail

13 Types of Product Content Sales Needs to Close More Deals

Hubspot

While this educational, top-of-the-funnel content is vitally important, let's not undermine the importance of bottom -of-the-funnel marketing content -- content that communicates the functionality and benefits of your product/services -- and content that enables your sales team and helps them sell. Product Marketing Content.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Decentralizing Brand Authenticity: How Giant Companies Get Personal

Content Standard

On their website, Farmers Insurance describes itself as having “an unwavering commitment to uphold our founding ideals to provide industry-leading products and first-rate services to the customers we’re privileged to serve.” Your Friendly Neighborhood Marketer. Provide Examples and Resources. Compartmentalize KPIs.

article thumbnail

Best of 2007: Articles and Blog Posts on SEO (Part 1)

WebMarketCentral

Specific, obscure keyword phrases can be very valuable IF they lead prospects directly to your product or service. The wiki is now open for anyone to create pages, add content, or use as an SEO research tool.

SEO 20
article thumbnail

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

This is an admirable goal, as prospects are looking for experts, not just products or solutions. In the past high tech buyers relied on sales reps to provide them with updates on industry trends and product information. However, becoming a thought leader takes a bit more effort than you may think. Innovative Ideas - Innovative = New.

article thumbnail

6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)

Hubspot

These are the top areas where enterprises often struggle in the area of integration: Brand experience -- How companies effectively portray themselves across channels, partners, experiences, and buying cycles. 1) Map content to the buying cycle. If you want to product more content, you need to make it a priority.