NuSpark Consulting

DECEMBER 5, 2011

Commonly known as landing pages or microsites, jump pages are unique web pages designed to complement an advertising or paid search campaign to promote an offer, survey, or promotion for lead capture. J- Jump Page. When these pages aren’t optimized to its fullest, bounce rates increase, and conversions decrease. L- Lead Nurturing.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Industrial Marketing Today

JULY 14, 2010

The practice includes aggregation (gathering) and curation (sorting, categorizing, art directing, and presenting) such that material from multiple sources creates a unique editorial experience for readers/visitors. Hmmm…not very satisfying. So I Googled “content curation&# and lo and behold, it returned 77,600 results.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

markempa

FEBRUARY 9, 2015

Online examples include: blog posts, podcasts, videocasts, videos, webinars, e-books, personalized microsites, wikis and other multimedia. Research reports — Presenting findings from your research or that have been conducted by third parties. Special reports — Think industry trends, what’s hot and buying guides.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Biznology

FEBRUARY 23, 2015

Use specific content solutions to impact different stages of the buying cycle. This campaign targeted C-level prospects in financial institutions with $1 billion or more in assets across the buying cycle. They show how content marketing drives ROI with B2B businesses who: Know their audience.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Webbiquity

FEBRUARY 21, 2012

Presentations. Microsites. Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. . • Case studies. Product data sheets / brochures. eBooks / digital magazines. Blog posts. Webinars / webcasts.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

B2B Marketing Zone Posts

MAY 3, 2010

Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Webbiquity

APRIL 23, 2013

Patricia Redsicker presents six strategies content marketers need to embrace in order to address the information needs and wants of digital natives–those born “between the mid-1970s and the late 1990s, (who) have grown up during our current golden age of digital technology. Sourcing B2B Content For Marketing Strategy!

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100