Ambal's Amusings

MAY 27, 2010

An additional consideration is the different needs among members of the buying committee—influencers. One or two pieces of educational content will not likely maintain a prospect’s interest across a longer term buying cycle. Feature the white paper on your website and as an email offer. Maria Pergolino.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

An industry analyst report, a technical white paper, and a short customer case study are enough to build out a lead nurturing campaign. An investment into a webinar and complementary white paper would give you the opportunity to promote the live event and promote the archived event for months after.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Paid Search Agency 48

Adobe Experience Cloud Blog

APRIL 27, 2012

This software allows the Marketing department to do a lot of things, including score leads based on their behaviors (downloads of a white paper, visits to a pricing guide, etc.) This allows the Marketing department to see which programs are most successful at moving leads through the buying cycle.

Work Management 48

Work Management ROI Allocation Marketing Management 48

KoMarketing Associates

AUGUST 3, 2017

As they move into interest and evaluation, they will often download a white paper or study from the company’s website. Because the B2B buying cycle requires a greater relationship with customers throughout the buying process, there are more opportunities (and challenges) to consider in a marketing program.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

Biznology

MARCH 28, 2013

Marketo promotes it. And it works great for luring prospects at various stages of the buying cycle, especially when they have already identified a need and are researching potential solutions. This can be in the form of blogging, downloadable white papers, videos, infographics, and others. Hubspot promotes it.

B2B Marketing 80

B2B Marketing Advertising Agencies B2B SEM 80

Adobe Experience Cloud Blog

OCTOBER 30, 2012

They spend some amount of time initially setting up lead scoring with explicit and implicit considerations such as title, industry, viewed web pages, and white paper downloads, and then they are off to the races. No progression in buying cycle. Activities that deserve a negative score include: Email unsubscribe.

Lead Scoring 48

Lead Scoring Lead Ranking Marketing Qualified Leads Sales Qualified Leads 48

Webbiquity

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Sourcing B2B Content For Marketing Strategy!

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100