Marketing Insider Group

JANUARY 24, 2013

Marketo – Marketo.com – Marketing software. TomPick – Tom Pick – B2B marketing consultant focused on web presence optimization, SEO, SEM, social media, online PR. Write case studies, eBooks, white papers, etc. that advance the buying cycle: Founding member @ savvy_b2b blog.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Ambal's Amusings

OCTOBER 15, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Biznology

MARCH 28, 2013

Marketo promotes it. And it works great for luring prospects at various stages of the buying cycle, especially when they have already identified a need and are researching potential solutions. This can be in the form of blogging, downloadable white papers, videos, infographics, and others. Hubspot promotes it.

B2B Marketing 80

B2B Marketing Advertising Agencies B2B SEM 80

Adobe Experience Cloud Blog

MARCH 26, 2012

Not only do people gravitate to different types of content depending on their consumption preferences, they tend to seek out certain content types depending on where they are in the buying cycle. You want prospects to find you when they are conducting their searches; that is, when they are in active research and buying mode.

B2B Marketing 48

B2B Marketing Content Marketing B2B Thought Leadership B2B 48