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Webbiquity

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Book Review: eMarketing Strategies for the Complex Sale

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

Emarketing 100
Emarketing Marketing Automation Services Manticore Marketing Management 100
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33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity

APRIL 23, 2013

Share your expertise to guide them through the process to better understand their issues.” ” 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success by Marketo B2B Marketing Blog. Instead, share a piece of content about the key aspects of their infrastructure that they might want to check for problems.

Top of Funnel 100
Top of Funnel Paid Content Copywriting Content Marketing 100
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