PPC V Influencer Marketing; Clicks V Sales
Onalytica B2B
APRIL 27, 2017
The concept of PPC is to drive clicks; you’re exposing your brand to potential prospects in the hope that they engage with your advert- however, there are no guarantees that the click will convert. Re-target and re-market warmer prospects. INFLUENCER MARKETING: THE PROS . Influencer marketing drives sales.
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