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prospect

Chris Koch

Buying Cycle

Leads

There is no social media strategy, only marketing strategy

Chris Koch

FEBRUARY 24, 2010

What’s been proven to work in B2B is for marketers to reach out to prospects with smart, engaging, educational content that leads to trust. The trust leads to a more personal relationship and hopefully, a purchase. At the C-level especially, face-to-face remains the killer app for everyone involved.

Social Media

Social Media Marketing Strategy Marketing & Strategy B2B Thought Leadership

13 questions about social media and thought leadership

Chris Koch

OCTOBER 1, 2010

Ideas that educate customers and prospects about important business and technology issues and help them solve those issues—without selling. Because online search has become so important to the B2B buying cycle. Content is replacing salespeople in the earliest stages of the buying process. Video, blogs, Twitter?

Thought Leadership

Thought Leadership Social Media B2B Thought Leadership Peer-to-peer

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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Chris Koch

There is no social media strategy, only marketing strategy

13 questions about social media and thought leadership

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