Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

ClearVoice

SEPTEMBER 22, 2020

The length of your content needs to be appropriate for your industry, your audience, and the stage of the consideration and buying cycle. Humanizing the experience can be an incredibly powerful technique for health care companies and marketers. Simply put, that’s the system that feeds leads into your pipeline.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

Biznology

FEBRUARY 23, 2015

They show how content marketing drives ROI with B2B businesses who: Know their audience. Use specific content solutions to impact different stages of the buying cycle. This campaign targeted C-level prospects in financial institutions with $1 billion or more in assets across the buying cycle.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

B2B Marketing Zone Posts

MAY 3, 2010

HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. I wrote an eight part series on building an effective lead generation program a while back.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Hubspot

DECEMBER 16, 2013

While that phrase might just be the most over-used marketing phrase of the last few years (sorry, but it is), there''s no denying just how important content is as the foundation to an enterprise''s marketing mix. Extra Resources and Examples: Free Whitepaper: How to Avoid Marketing Technology Paralysis. Microsites.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28