Ambal's Amusings

MAY 12, 2010

Recognizing that marketing automation tools are only effective when fed sufficient content to nurture leads throughout the buying cycle, more B2B organizations will commit a growing percentage of their budget to content creation. Restructure websites around buyer personas and buying stages, and/or launch prospect-focused microsites.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

B2B Marketing Zone Posts

MAY 3, 2010

Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. But Facebook?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Webbiquity

APRIL 23, 2013

Patricia Redsicker presents six strategies content marketers need to embrace in order to address the information needs and wants of digital natives–those born “between the mid-1970s and the late 1990s, (who) have grown up during our current golden age of digital technology. Long Live Content Marketing by Rebelations.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100