Zoominfo

JULY 5, 2023

At the recent Forrester B2B Summit North America, ZoomInfo founder and CEO Henry Schuck sat down with leaders from Smartsheet, Sendoso, and BlueOcean to talk about the practical ways ZoomInfo has helped them optimize productivity and align their sales and marketing goals.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Zoominfo

DECEMBER 28, 2020

Behavioral Signals : Buyers with pain points seek out informational content—from blog posts to ebooks to webinars. These digital footprints signal behaviors that can inform sales and marketing tactics. How do you access buyer intent data? You can gather buyer intent data in a couple of ways. Consider this.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Zoominfo

DECEMBER 28, 2020

Behavioral Signals : Buyers with pain points seek out informational content—from blog posts to ebooks to webinars. These digital footprints signal behaviors that can inform sales and marketing tactics. How Do You Access Buyer Intent Data? You can gather buyer intent data in a couple of ways. Consider this.

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

SalesIntel

OCTOBER 23, 2023

SalesIntel and ZoomInfo are prominent players in intent data solutions, offering unique approaches to harnessing buyer intent. The Importance of Intent Data in Modern Sales Intent data refers to the information derived from various indicators that signify a potential buyer’s interest or intention to purchase.

Intent Signal 40

Intent Signal Zoominfo Intent Bombora 40

Valasys

APRIL 3, 2023

It can be overwhelming to decide what to focus on with the first-party data you’ve collected when confronted with an overwhelming amount of information about prospects and customers. Breaking up “intent” and “data” independently, a much clearer picture is in view.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Zoominfo

AUGUST 23, 2022

However, data from consultancy Korn Ferry suggests that just 22% of buyers see a company’s salespeople as a valuable source of information when prospecting new vendors — less valuable than even basic web searches. These days, buyers engage sellers much later in the sales process,” says Jake Bashuk, a new business sales executive at ZoomInfo.

B2B Sales 100

B2B Sales Trends Zoominfo B2B 100

Zoominfo

MAY 21, 2021

Sales and marketing teams armed with these behavioral signals can then prioritize accounts that are spiking on relevant topics over equally qualified accounts that don’t show intent. When used correctly, B2B intent data boosts conversions and sales. Henry Shuck, ZoomInfo CEO, in Forbes How is Buyer Intent Data Collected?

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130