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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

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Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

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The Skinny on Lead Nurturing - 11 Experts Weigh In (part 2 of 2)

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This topic is of such importance, I reached out to fellow industry leaders and asked them to share their outlook on lead nurturing programs (and processes) and what to expect in the coming year. Marketing became further educated when they asked sales about the customer buying process and the sales selling process.