Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. I probably buy the most technology out of any buyer here at Planful. Let us know!

Buying Cycle 88

Buying Cycle Intent Ideal Customer Profiles Planning 88

PureB2B

MAY 30, 2022

Find In-Market Buyers on Twitter. However, if you're looking for in-market buyers, it's arguably the best social network to be on. Due to the informal and engagement-focused system, decision-makers and company owners will regularly tweet out to their network, asking for product or service recommendations.

B2B Sales 62

B2B Sales Webinar Metrics High Quality Lead Marketing & Strategy 62

TrustRadius Marketing

OCTOBER 3, 2022

It’s no secret that winning brands are leveraging intent data throughout the buyer’s journey. From gaining access to rich signals of in-market buyers to incorporating such data in marketing and sales platforms, organizations can quickly identify and reach prospects and build stronger relationships. .

Intent Data 52

Intent Data Account Based Marketing Intent ABM 52

Marketing Interactions

JULY 31, 2022

Because buying is a 2 nd job, they also jump in and out of buying activities making it tougher to pin down just where they are in their buying process—or even if they are actively in-market buyers. Buying committees are growing again adding more dynamics and a lack of visibility to where they are in the process.

B2B 75

B2B Buyer's Journey Gartner B2B Sales 75

TrustRadius Marketing

OCTOBER 3, 2022

This includes capturing leads, nurturing to build pipeline, improving sales velocity throughout the buying cycle, and closing deals. In its ideal form, demand gen touches on the full life cycle of the customer experience and can be both broad and narrow in its initial reach.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

Hubspot

SEPTEMBER 12, 2013

While the website was basic at most, it was the just the start to connecting millions of people to endless amounts of information. Buyers today want to consume information when and how they want it. Or we force people to buy when they''re not ready. Or we make it really difficult to find the right information.

Paid Content 28

Paid Content Marketing Websites Thought Leadership Stats 28

NetLine

NOVEMBER 30, 2023

But with the volume of content online continuing to increase, how exactly should B2B marketers highlight the right content for sales teams to use at the right time? A B2B sales astronaut celebrates as they’ve closed a deal, all thanks to the intent-led content provided by marketing. Created using DALLE via ChatGPT.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52