ABM Trends: The Convergence of Demand Generation and Account-Based Marketing
TrustRadius Marketing
OCTOBER 3, 2022
That’s changing, as one of the key ABM trends for brands is uniting the two practices. This finding aligns with a Forrester SiriusDecisions survey that found over 50% of participating marketers’ “desired future state” was to be “‘broadly aligned’—sharing people, processes, and tools” on ABM and demand gen. .
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