NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management. Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Marketing Insider Group

JANUARY 24, 2013

Marketo – Marketo.com – Marketing software. Ardath421 – Ardath Albee – B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Presenters of Inbound Conference. New York – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Ambal's Amusings

MAY 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Matching Content to the Buying Process is the Determining Factor for Content Development. When planning for content creation, B2B marketers need to take into account the information buyers need at different stages of the buying process.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

OCTOBER 15, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Sales Lead Expert’s Learning Center. Marketing and Sales Alignment – Marketo eBook (New!). Tune and refine the buying process. Outputs, Outtakes, Outcomes.Oh

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100