ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. This is where CMOs can make a noticeable impact.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Marketing Insider Group

JANUARY 24, 2013

The list is not in any particular order and I’ve created a B2B Marketing Influencers Twitter list as well. Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. . Top B2B Marketing Influencers – Companies.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

The Effective Marketer

MAY 9, 2011

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. Does it sound familiar? A new role is starting to take shape.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Tune and refine the buying process. You’ll see shorter buying cycle times. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! In order to generate leads marketers have to know how to use the analytics. Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

B2B Marketing Zone Posts

MAY 3, 2010

To help readers who missed the series, I pulled all the posts together in order. In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. When I first started PR, there were just a handful of analyst firms with a few independent firms. What kind of question?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40