Remove Buying Cycle Remove Display Remove WOMM Remove Word of Mouth
article thumbnail

How B2B Marketers can stay close to their Customers

Valasys

To perform a better job of selling their products to the B2B customers, marketers must understand how to talk to them & help them at the individual stages of their buying cycles. Brands need to effectively propagate their message, propagate their vision, key features, & other relevant information that needs to be displayed.

article thumbnail

How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

Deliver Hyper-Personalized Content to the Prospects: An important part of scaling-up personalization to streamline the B2B sales cycle involves delivering hyper-personalized content to the prospects. Read more on How Display Advertising benefits B2B businesses.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

The more the customers would resonate with the ad campaigns being displayed by the organizations, the higher will be chances of conversions. Susan Moeller, Marketing Partnerships Manager at Tailwind, quoted the importance of blogging for marketers in the following words: “ The business of content marketing is the business of ideas.

article thumbnail

4 Ways to Transcend Your Lead Generation Endeavors to Outlast Your Competitors

Valasys

Along with customer loyalty follows the repeat purchase cycles, increased after-sales services, and acquisition of new leads through positive word-of-mouth-marketing (WOMM). Read more on 8 Reasons why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM). Carsten Schaefer of Crowdy.ai

article thumbnail

6 Tips to Evolve Your Content Strategy in 2020

Valasys

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel.

article thumbnail

Top Facebook Ad ideas for B2B SaaS Businesses

Valasys

B2B SaaS companies operate differently than other businesses – the product isn’t physical, the purchasing process usually isn’t self-service & the buying cycle is often prolonged beyond expectation. The testimonials about the benefits of the products by the clients & customers in the form of Word-Of-Mouth-Marketing.

article thumbnail

How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

While, the online methodologies of research range from different social media channels such as Facebook, Twitter, Pinterest, Instagram & Reddit to name a few; several search engines primarily Google, Bing & Yahoo, are also used by the prospects to culminate the research phases of their buying cycles.