Webbiquity

JANUARY 15, 2010

Then sales people would contact the prospects and use a “consultative&# sales process. But processes didn’t really change much; marketers still spent a lot of time producing brochures and spec sheets, only now there were more often delivered in PDF form than printed. This is not necessarily bad news for sales. Tweet This!

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Webbiquity

SEPTEMBER 7, 2010

Here is a process to get you started on the right track. Ask yourself and answer these questions: Do I understand my buyers’ buying cycle? You need to be able to map out your typical buyer’s buying cycle. Confirm your thoughts on the buying cycle with them. This is extremely important.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. “Only in the last third of the today’s purchasing process do buyers want to engage with sales reps.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Webbiquity

FEBRUARY 11, 2011

In this guest post, Patrick Schwerdtfeger outlines the “Motivating Sales Sequence&# sales process and how it relates to copy writing, starting with getting their attention (“The opening sentences need to jolt your readers to attention.&# ) and concluding with a call to action (“Be specific. Share this on Bebo.

Copywriting 100

Copywriting Tips Digg Copyright 100

Webbiquity

FEBRUARY 2, 2011

It helps move a prospect along the buying cycle. What different types of content should you develop for different types of buyers and the various stages of the buying process? . • It enhances your organization’s image (e.g., by demonstrating how smart and helpful you are). • How much content is “enough?&#

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

FEBRUARY 13, 2010

Here she expounds on the shift in technology buying processes I outlined in a previous post, How Social Media Changed the Sales Cycle into the Buying Cycle. The primary buyer for a complex b2b product or service is often someone in operations seeking to solve a problem or perform a process faster/cheaper/better.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Online Marketing Institute

JULY 31, 2009

So I commend Eloqua on their next generation of marketing software and their efforts dedicated to the process of making marketing more accountable. Posted by Laura Ramos at 12:26 PM in B2B Marketing , Lauras Posts , Marketing Measurement | Permalink Digg This | Save to del.icio.us This can be a bit noisy.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40