Gartner: Are Your Ready for More Buyers and the IT to Business Shift?
The ROI Guy
MAY 18, 2017
It is most common for buying teams to spend between three and six months in each major area of the buying cycle. According to Gartner, in the past 12 months, 94% of the respondents have participated in a buying cycle where the effort was canceled before the purchase was completed.
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