Tony Zambito

APRIL 17, 2011

Image via Wikipedia. One of the major outcomes of the recent advances in the social age is the resurgence of contextually-based persona development and its’ role in helping to inform as well as shape strategy.  Informing Content Strategy with Buyer Persona Development (customerthink.com). What is Context?

Buyer Personas 100

Buyer Personas Buying Cycle Buyer's Journey Demand Generation Agencies 100

Tony Zambito

SEPTEMBER 8, 2010

Image via Wikipedia. Cohesion : In conversations with several B2B CEO’s, a recent issue is that while there have been new approaches related to areas such as demand generation, content marketing, and social media, there is a lack of cohesion in these efforts that contributes to the overall buyer experience.

Buyer Personas 100

Buyer Personas Buying Cycle B2B Lead Ranking 100

Tony Zambito

SEPTEMBER 22, 2010

Image via Wikipedia. Many executives, in particular those of B2B and service oriented organizations, are faced with the challenge of having to rethink how to succeed in today’s digital age.    Viewing what each function is capable of in isolation and missing the harmonizing around the buyer experience. 

Top of Funnel 100

Top of Funnel Buyer Personas Marketing Automation Services Buyer's Journey 100

Tony Zambito

NOVEMBER 8, 2010

Image via Wikipedia. One of the most fundamental concepts in economics is that of supply and demand.  Demand is still very much part of the business vocabulary today.    This shift underway is creating an economic relationship between demand, experience, and revenue. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Demand Generation Agencies Fulfillment 100

Tony Zambito

JUNE 26, 2011

Image via Wikipedia.   What we do know is that B2B buyers are demanding more social experiences in their buying processes.   In the B2B world, the emergence of the Social Buyer is causing organizations to search for better ways to reach its’ base of buyers.    Follow @TonyZambito.

Business 100

Business B2B Demand Generation Agencies Wikipedia 100

Tony Zambito

MARCH 4, 2012

Image via Wikipedia. For example, does the web channel brand and buyer experience stay true to form when buyers interact with either the social media, sales, resellers, partner, or service channels? When B2B leaders can do these three things, they can be better informed on how to guide the overall trajectory of their organization.

Top of Funnel 100

Top of Funnel B2B B2B Sales Wikipedia 100

B2B Marketing Zone Posts

OCTOBER 5, 2010

What Role Should A Communications Agency Play In A Client’s Social Media? Today we are trying to find an answer to the question What Role Should A Communications Agency Play in A Client’s Social Media. One of the best sources of information is industry statistics. Continue reading. This is set to reach 12% by 2013.

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B2B Marketing Work Management Marketing Management Advertising Agencies 40