Valasys

DECEMBER 5, 2019

Forrester predicts that progressive marketers will be more proactive in their engagement with buyers in 2020. According to Forrester by the year 2021, 48% of the marketing organizations will be organized to support customers’ journeys. The Key B2B Digital Marketing Trends for 2020. However, not very far is the time for a renaissance.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

The Mx Group

AUGUST 8, 2018

Email open rates are five times higher for companies using personas (Forrester). While ideal personas contain in-depth insights based on first-person interviews conducted across the buying ecosystem, there are less complicated ways to get buyer insights that can power your sales and marketing. Number of personas: 5 or more.

Buyer Personas 86

Buyer Personas Budget Programs Buying Cycle Deliverability 86

NuSpark Consulting

FEBRUARY 5, 2017

According to a 2015 report from Forrester Research, 83 percent of companies who tried using predictive analytics for insights had positive outcomes. When you’re in the market for a predictive analytics tool, there are deliverables that are essential for success. Making it Personal. ” What to Look for in a Vendor.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

Valasys

FEBRUARY 10, 2020

Understanding your customers well & delivering personalized experiences inspires customer loyalty & evangelizes others about your brands via positive Word-of-Mouth-Marketing (WOMM). According to Forrester , experience-led companies have 1.6x higher brand awareness, 1.5x higher employee satisfaction, and 1.9x

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

The ROI Guy

DECEMBER 23, 2010

Content that is most effective today included discounts, special offers, giveaways, recommendations / advice, webinars, videos, white papers, articles designed to deliver value, new ideas, credibility, personalization and entertainment.

Social Media 40

Social Media ROI Practices Media 40

Delivra

NOVEMBER 14, 2018

To get the best results, you must navigate massive amounts of data while managing numerous channels, deliverables, and campaigns. To top it off, your efforts must be highly personalized for hyper-segmented audiences. Delivering that type of personalized experience is impossible without data. Define/refine your buyer personas.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation B2B Marketing 45