ANNUITAS

OCTOBER 6, 2010

Lead nurturing is a hot topic right now. It seems that most of my recent conversations with prospects, customers and others in the B2B marketing industry are centered on lead nurturing. My personal experience is that marketers definitely want to (and in some cases, are planning to) deploy lead nurturing of some kind.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

Capture: make sure you have a lead management system in place to ensure that you are capturing necessary lead information. Data services such as filtering and de-duping are essential to ensure that contacts are managed and that your data is clean. You also will want to define standards, data, procedures, and systems.

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

Adobe Experience Cloud Blog

MARCH 20, 2013

Best Practice #2: Deliver Targeted, Relevant Content When it Counts–Understand your Prospects’ Buying Cycle. “The first step is understanding who’s involved in the buying cycle. “The first step is understanding who’s involved in the buying cycle.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Practices 48