Remove Buyer Personas Remove Buying Cycle Remove De-duping Remove Lead Nurturing
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What Do You Need for Successful Nurturing?

ANNUITAS

Lead nurturing is a hot topic right now. It seems that most of my recent conversations with prospects, customers and others in the B2B marketing industry are centered on lead nurturing. My personal experience is that marketers definitely want to (and in some cases, are planning to) deploy lead nurturing of some kind.

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Best Practices for Marketing Automation from 11 Experts

Adobe Experience Cloud Blog

Best Practice #2: Deliver Targeted, Relevant Content When it Counts–Understand your Prospects’ Buying Cycle. “The first step is understanding who’s involved in the buying cycle. “The first step is understanding who’s involved in the buying cycle.