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Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

Create a compelling offer to lock-in your current customers for a longer term. Allow your prospects to decide for themselves what the best content is for them for the buying stage they are in at the time. But social media has opened up a channel. House” list contacts continue to represent the best opportunity to engage with prospects.

Tactics 100
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How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. Six months later, very little traffic, even fewer leads and no sales > The new web site sucks, hasn’t done anything for our business.