article thumbnail

Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

Create a compelling offer to lock-in your current customers for a longer term. Allow your prospects to decide for themselves what the best content is for them for the buying stage they are in at the time. But social media has opened up a channel. House” list contacts continue to represent the best opportunity to engage with prospects.

Tactics 100
article thumbnail

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

Situation turns dire until someone within the company gets an epiphany, “Our site is not optimized” > Quick, call in that SEO expert who guarantees first page ranking in Google > Before you know it, you are locked in a 6-month search engine optimization contract. Design in the absence of content is not design, it’s decoration.”