ViewPoint

MARCH 19, 2015

The key, however, is to make sure it’s integrated into the digital experience to maintain its relevance. 7) Content Marketing: The old cliché rings true: There’s a lot of content out there, just not necessarily good content. Part of the reason for this may have to do with the type of purchase that’s being made.

Television marketing 120

Television marketing Paid Search Agency Mobile Advertising Work Management 120

ViewPoint

OCTOBER 2, 2012

He defines this as getting the right marketing content assets to the right seller at the right time in the right place in the right format to move an opportunity forward. When you have the right data about your customers that your competitors don’t have, you can communicate with them in a more relevant way.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

ViewPoint

OCTOBER 6, 2015

There are great technologies that allow us to serve relevant ads, content and other online interaction opportunities to the accounts and contacts we care about. There are technologies that help us score not just "leads" but accounts, to prioritize focus and follow up in a way that really reflects complex b-to-b buying.

Account Based Marketing 120

Account Based Marketing Lead Generation Lead Ranking Lead Scoring 120

ViewPoint

JUNE 8, 2012

Regarding leads, Ginger notes this is always a common point of contention, and there needs to be collaboration on what a qualified lead is, when it’s a warm lead, and when it’s time to give it to sales. Buying cycles are changing. On the sales side, really embrace social and listen in.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Paid Search Agency Mobile Marketing 120

ViewPoint

AUGUST 23, 2012

Click to start video at this point — Tim sees two primary focal points for marketing and sales alignment: the lead generation/demand generation element and the content/sales enablement piece. 2012 Recommendations: Don’t Make More Content—Make More Meaning. Alignment Shifting to Jointly Developing Impactful Messages, Tools and Assets.

Demand Generation Agencies 120

Demand Generation Agencies Work Management Demand Generation High Quality Lead 120

ViewPoint

APRIL 13, 2012

Click to start video at this point —In providing advisory services to CMO and marketing leadership professionals, Jeff receives inquiries from clients trying to figure out how can they be more relevant to sales and be recognized as contributors to the revenue engine of the company.

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120