Why Is B2B Marketing So Hyper?
Marketing Interactions
JULY 25, 2021
Hyper-relevant. Just ask Google. But here’s my real problem with hyper – marketers haven’t mastered relevance, personalization, targeting, or experiences in their original forms. Is this an example of hyper-relevance? Hyper-personalized. Hyper-targeted. Hyper-everything in B2B marketing! What is it with all the hyper?
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