Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. Among Steve’s observations and insights from the summit: • The buying process is now 1) online, 2) all about the buyer, and 3) complex (multiple stakeholders). • 92% of b2b buying cycles start with search. Google does a good job of this with the help information for their various tools. •

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

LeadSloth

JANUARY 12, 2010

Creation of buyer-centric content. Steve Woods , CTO, Eloqua. A funny thing happens when you start planning out communication—it actually happens, it addresses buying cycle gaps and it becomes more effective because it’s cohesive. These are the trends that are mentioned most often: Improved ROI & Reporting.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62