Marketing Insider Group

JANUARY 8, 2013

Ardath Albee’s Marketing Interactions @ ardath421 – I see Ardath all over the place because we both share a passion for B2B Marketing and Content Marketing. Velocity Partners is a UK-based firm who opinions on B2B Marketing are always provocative and very relevant for the world of B2B Marketing.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Marketing Insider Group

NOVEMBER 22, 2011

People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important. Why have a social channel or a website or a paid media program with no clear content strategy to support your objectives? What are the benefits? brennermichael : Great Q.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important. Why have a social channel or a website or a paid media program with no clear content strategy to support your objectives? What are the benefits? brennermichael : Great Q.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Cintell

NOVEMBER 9, 2015

At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. Shocker – it is not always Google.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Chris Koch

DECEMBER 2, 2011

Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. . These are the warm leads.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

DivvyHQ

AUGUST 7, 2018

Outside of Google and Facebook, most paid tactics don’t have the bang of yesteryear. Many smart marketers and well-known brands have helped to define and demonstrate the new best practices of gaining attention by delivering great content and digital experiences. You’re probably feeling it. What is an owned audience?

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

SnapApp

MAY 12, 2015

Content loading. is perfect top-of-funnel content. is pretty spot-on decision-stage content. And that interest is borne out in the results marketers see: a study by Demand Metric found that interactive assessments convert on average 2x better than static content. or “Which pricing package fits my needs?” Demand Metric.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

SnapApp

SEPTEMBER 18, 2012

Relevance : What's more valuable, one or five? Clearly, it's not math that determines the answer; it's relevance. To be successful on Twitter, you need to have a relevant audience who may actually be impacted or intrigued by your messages. s Faker Score , you can focus on building and maintaining a relevant audience.

Twitter 48

Twitter Business Eloqua Top of Funnel 48

The Effective Marketer

FEBRUARY 15, 2010

and start fine tuning the message, email design, subject line, date and time sent, and other relevant variables to each segment and you will start creating your own baseline. A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Hinge Marketing

AUGUST 15, 2014

You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. Early-stage leads, for example, may be interested in an offer for your new pieces of premium content. Now it’s time to step up your game and make your campaigns as effective as possible. Offer strategies.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

Heinz Marketing

AUGUST 3, 2020

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher. What are some things you recommend to help be consistent in sharing content? But start engaging in content because that’s the best way to learn. Post content, engage with other people’s content, and figure out what’s actually resonating.

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

The Effective Marketer

MARCH 9, 2010

Design #7 Email Sender: Omniture Email Title: A Recipe for Relevance What I Like: Clean, nice looking header containing image of the whitepaper and download button. Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. United States License. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. The most important users of social media are Google and Bing, who are attempting to create “social filters&# to identify the most relevant content. • It’s not enough just to produce great content, it has to be made “findable.&#. Don’t be boring!

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Convince & Convert

OCTOBER 26, 2013

The legions of companies now embracing “content marketing” as a piece of their communications arsenal grew by 11% as I typed this sentence. of these new content devotees have not embraced Youtility in the least, and are instead making content they think they need, rather than content real people actually want.

Long Tail Marketing 156

Long Tail Marketing Top of Funnel Marketing Automation Services Eloqua 156

The ABM Agency

MARCH 26, 2021

Deliver content and messaging by account and funnel placement. When it comes to this kind of marketing, we use the phrase “omnichannel ABM,” which simply refers to ABM that utilizes each relevant channel, tool, and best practice to nurture accounts. Examples: Marketo , Pardot , Oracle Eloqua. Content Enablement/Personalization.

Account Based Marketing 98

Account Based Marketing ABM Marketing Automation Services Work Management 98

Convince & Convert

MARCH 18, 2016

Every 3 weeks or so I have a new show (live on Google Hangouts On-Air and streamed to my Facebook page) where I interview the founder or proprietor of marketing technology that I personally vouch for and support. All the research says that 70% of marketers are creating more content this year than ever before.

Top of Funnel 93

Top of Funnel Content Marketing CMS Development Ad Building 93

Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? Your peers – even at brands lauded for their content approach – struggle with the same issues. Your peers – even at brands lauded for their content approach – struggle with the same issues. I’ll bet one of your top concerns is how to prove its value to the company.

Top of Funnel 101

Top of Funnel Brand Identity Branding Marketing AI 101

SmartBug Media

MARCH 10, 2020

Engage those accounts with relevant content and outreach. Org chart building tools, like Google Slides or Pingboard , that can help organize and map accounts. CMS and Content. You'll need tools to create content for your website, social media, and sales enablement strategy and tactics. Google Display Network.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

Albacross

JANUARY 17, 2020

In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross. Airtable If you're still using Google Sheets in 2020.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Single Grain

MAY 31, 2023

AI marketing tools can send emails for you, predict customer behaviors, segment customer data, optimize content, analyze customer queries, and do tons of other marketing tasks to improve the productivity of your marketing teams and make smart decisions. Social Media: Social media platforms generate massive amounts of user-generated content.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

KoMarketing Associates

JUNE 26, 2014

Thurow expressed the fact that SEO’s still needed to “build sites that can please humans and search engines combined” Sullivan’s “Back to Basics” presentation highlighted page content as it’s first bullet point in search ranking importance. What are the objectives of their content?

SEO 120

SEO B2B B2B Thought Leadership Eloqua 120

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. But getting back to our category, we are often compared against Eloqua and Manticore.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Martech

JULY 26, 2021

Being a power user of Marketo or HubSpot, Pardot or Eloqua. Just to use one example, we may use Google Doc to write a whitepaper, Canva to create graphics to illustrate it, and something like Adobe InDesign or Acrobat to bring it all together. Advanced work with data or simply cleaning and deduplicating email lists. Why we care.

Paid Content 101

Paid Content Marketing Automation Services Work Management Marketing Management 101

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Vidyard

SEPTEMBER 24, 2019

If your organization is like most, you probably need to get video content off your desktop, keep it secure, and make it available to lots of people all at once, in lots of countries all around the world. Contents 1. YouTube is the largest social network and the second-largest search engine in the world, right behind Google.

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

Metadata

DECEMBER 15, 2020

How creative and relevant is the offer? Any tips on connecting LinkedIn Lead Gen Forms to your marketing automation platform and content management system? For starters – we use Hubspot as our marketing automation platform and WordPress as our content management platform. We’ve been relying on manual exports and HATE IT.

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59

ClearVoice

JULY 20, 2020

Because marketing typically involves a multitude of different skills — content writing, design, web and technical knowledge, data and analytics, marketing automation, and so on — many freelancers can “pitch” their services to brands. Don’t recommend they start using Oracle’s Marketing Cloud (Eloqua). Solid structure.

CMS Development 94

CMS Development Enterprise Management Marketing Automation Services Work Management 94

Martech Advisor

OCTOBER 7, 2019

It helps to have hands-on experience on a widely used MAP such as HubSpot, Marketo, or Oracle Eloqua. Collaborate with team members to work on the design and copy/content part. Proficiency in HubSpot, Marketo, or Oracle Eloqua or experience of working on email marketing campaigns, lead generation and nurturing, and Google Analytics.

Marketing Automation Services 47

Marketing Automation Services Enterprise Management Work Management Marketing Management 47

Hubspot

OCTOBER 29, 2019

With nearly half the world’s population now active on social media, social selling is more relevant than ever. After adopting social selling practices and LinkedIn’s Sales Navigator, marketing software company Eloqua decreased their average sales cycle time by 20 days , and boosted the rate of leads converting to opportunities by 25%.

Ideal Customer Profiles 88

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 88

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. This way, you’ll be able to find a relevant video to launch on each video channel. Here are some of the best places to let your video content live. Contents 1.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Velocity Partners

NOVEMBER 13, 2018

It forces you to airbrush your entire history, re-skinning everything from the website and content library to the company stationery, signage and livery—right down to that branded lobby carpet someone thought was a good idea*. It’s that the name implied something that they emphatically aren’t : a content presentation widget.

Brand Identity 67

Brand Identity Branding B2B Work Management 67

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. Contents 1. This way, you’ll be able to find a relevant video to launch on each video channel. Here are some of the best places to let your video content live.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Nudge.ai

JUNE 21, 2018

The first startup I did was a company called Eloqua in the marketing automation space. Eloqua and a few other players in the marketing automation space were sort of the big foundational pillars there. .” The whole concept of context versus content, right? Marketing is content; sales is context. The middle?

Top of Funnel 31

Top of Funnel Sales Management Marketing AI Video Marketing 31

LeadSloth

JANUARY 12, 2010

Creation of buyer-centric content. Steve Woods , CTO, Eloqua. By tightly integrating marketing automation solutions with existing data warehouse/master data management platforms, marketers will gain more confidence about the relevancy and quality of their data for improved campaign effectiveness, customer value and ROI.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

WebMarketCentral

SEPTEMBER 21, 2009

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites.

Marketing Automation Services 20

Marketing Automation Services Marketing Automation Microsite Salesforce.com 20