Buying Cycle Content Eloqua Relevance 
Conversica
OCTOBER 9, 2018
Before you start sending messages at scale, segment the leads in your database to organize them by categories such as lead source, content downloaded, industry, or size of company. These categories will help you cater your content so that email recipients will be more receptive to your messaging. Always be testing. Parting thoughts.
PathFactory
MAY 3, 2022
Everyone has a hot take on how the traditional B2B sales model has died, changed, morphed, or remains relevant – alive and kicking. Both articles make some great points which align nicely to the direction of our Intelligent Content Platform and our latest addition, PathFactory for Revenue Enablement, announced yesterday.
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Crimson Marketing
SEPTEMBER 12, 2014
Heidi details why and how CMOs should consider multiple geographies, languages, industry focuses, personalization of relevant content, and the marketing technology architecture to support all of that. With a rich background in enterprise software and technology, she previously served as CMO at Eloqua, Taleo, Polycom and Hyperion.
ANNUITAS
APRIL 11, 2011
The conference was full of great content and information on the state and the future of B2B Sales. However this does not mean that sales is rendered ineffective in the early stages of the sales cycle as some would have you believe. Social media has played a pivotal role in the shift of the B2B buying process. Go for it.
Engagio
JULY 31, 2017
On one hand, sales teams don’t have enough contextual data to figure out how to effectively follow-up with leads or determine what content or personalized message to send to key contacts. Then, there’s data generated through people’s engagements with content on the broader web (third-party).
Vidyard
APRIL 6, 2015
Consumer behavior changes every day, and new technologies are constantly evolving that make communicating with your customers and prospects easier, more timely, and with greater relevance than ever. For true Modern Marketers, the mecca of digital learning is Oracle’s annual Modern Marketing Experience.
Industrial Marketing Today
MAY 11, 2010
Wait a minute, isn’t that what Content or Inbound marketing is all about? IMO, content is still the king in B2B lead generation, sales and marketing need to agree on a unified lead definition and figure out how best to use relevant content in driving sales. This white paper aims to change that perception of them.
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