Buying Cycle, Content, DemandBase and Relevance

Account-Based Analytics: 8 Ways to Report Account-Based Marketing (ABM)

Valasys

JUNE 10, 2019

The top-funnel ABM metrics must highlight whether the target accounts are engaging with on & off-site content. These KPIs are aligned with impactful and engaging website design & action-driven landing pages. The average time being spent on pages can be directly co-related with prospects’ indulgence on the site.

Account Based Marketing

Account Based Marketing Top of Funnel ABM Marketing Report

Creating Targeted B2B Content with Account Based Marketing

Vidyard

OCTOBER 9, 2014

Through engaging and informative content, that’s how. Okay, so engaging and informative content – no biggie, right? But how do you determine if your content meets this criteria? And that’s where targeted content comes in, or so says Avanish Sahai, Chief Product Officer at Demandbase. Okay, phew!

Account Based Marketing

Account Based Marketing B2B Marketing Microsite DemandBase

B2B Marketing Zone

Account-Based Analytics: 8 Ways to Report Account-Based Marketing (ABM)

Creating Targeted B2B Content with Account Based Marketing

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