Valasys

SEPTEMBER 10, 2019

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

FEBRUARY 10, 2020

Evidently, focusing on CXM is essential for a company’s future success. Understanding your customers well & delivering personalized experiences inspires customer loyalty & evangelizes others about your brands via positive Word-of-Mouth-Marketing (WOMM). According to Forrester , experience-led companies have 1.6x

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Valasys

JANUARY 17, 2020

To perform a better job of selling their products to the B2B customers, marketers must understand how to talk to them & help them at the individual stages of their buying cycles. Marketers adjust their messaging as B2B customers progress through the sales cycle. B2B customers value the testimonials. &

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

JULY 29, 2019

Writing blog posts after researching the most common keywords being searched for by the prospects during their buying cycles helps the marketers in evoking positive emotions such as trust in the minds of customers. Moreover, displaying positive customer testimonials across omnichannel ensures that positive brand equity is developed.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

MAY 22, 2020

Today, lead generation is not just about prospecting but also about being at the right place at the right time and serving the prospects with the right pieces of information in order to help the prospects make the right call-to-action at the right time. Read more on 8 Reasons why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM).

Lead Generation 98

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 98

Valasys

FEBRUARY 28, 2020

The trick lies in focusing on every part of the buyers’ journeys & accordingly designing pieces of content tailored to each of the individual buying cycles of the prospects. According to research by Accenture , more than 90% of companies currently have some form of customer engagement or loyalty program. Wrapping Things Up.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

MAY 1, 2020

The extended benefits of triggered email marketing campaigns include: Lead Nurturing Delighting your customers to inspire brand advocacy and positive word-of-mouth-marketing (WOMM) Improvement in Customer Retention Reduced time on sending operational and Repetitive Emails, & Building Brand Equity. Reactivation Emails.

Trigger Marketing 59

Trigger Marketing Email Marketing Campaigns Multivariate analysis 59