Buying Cycle Case Study Presentation SME 
Marketing Interactions
OCTOBER 5, 2022
Just as your marketing programs nurture net-new buyers across lengthy buying cycles, retention programs must kick in after onboarding and continue across the customer lifecycle. Your account manager and SME are the moderators there to help draw out the value scenario and answer questions that may arise.
Ambal's Amusings
NOVEMBER 23, 2010
This is certainly a question that every white paper writer asks, but such a question can be taken in one of two different directions: Either questions to ask yourself before starting a white paper project or questions to ask of your subject matter expert (SME) as part of the white paper development process. ” Stephanie Tilton's Bio.
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