PureB2B

JUNE 23, 2022

While online B2B buying habits have changed dramatically in the past decade, today's B2B buyer journey looks a lot different than it did just a couple of years ago. B2B buyers that experience frustrations or difficulties when dealing with vendors don’t hesitate to move elsewhere. Key B2B Buyer Journey Statistics to Learn From .

Top of Funnel 62

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 62

Inbox Insight

DECEMBER 21, 2023

What are the greatest usages, benefits and challenges of B2B buyer intent data? How does utilizing the power of intent positively impact the sales journey? In fact, almost half of these respondents view intent data as the heart of their entire B2B marketing operation.

Intent Data 52

Intent Data Intent Marketing AI Stats 52

PureB2B

MAY 30, 2022

According to statistics, sales enablement’s adoption ballooned by a whopping 343% over the past five years. For one, prospects are getting more sophisticated and capable of having self-guided buyer journeys. Statistics show that 42% of sales reps feel that they don’t have enough information and guidance before making a call.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Product Work Management 48

PureB2B

JULY 7, 2022

It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Instead of targeting a long list of potential leads, B2B marketers analyze intent data to find in-market buyers who are actively searching for their brand’s products and services.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118