Buyer's Journey, Gartner, In-market Buyers and Validation

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Buyer's Journey

Gartner

In-market Buyers

Validation

The Inside and Outside of B2B Buyer-Driven Experiences

Marketing Interactions

JULY 31, 2022

I’m hearing a lot of assertions about the B2B buyer journey. I’m thinking about the differences between what your buyers experience with your content and brand (outside), and what it takes to create successful buyer-driven experiences (inside). Content should be helpful for both customers and buyers…everyone consuming it.

B2B

B2B Buyer's Journey Gartner B2B Sales

Shifting Your Focus to Intent-Driven Leads

PureB2B

JULY 7, 2022

It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Instead of targeting a long list of potential leads, B2B marketers analyze intent data to find in-market buyers who are actively searching for their brand’s products and services.

Intent

Intent Top of Funnel Intent Signal Intent Data

B2B Marketing Zone

The Inside and Outside of B2B Buyer-Driven Experiences

Shifting Your Focus to Intent-Driven Leads

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