PureB2B

JUNE 23, 2022

While online B2B buying habits have changed dramatically in the past decade, today's B2B buyer journey looks a lot different than it did just a couple of years ago. Therefore, as Forrester states, the role of B2B marketing is “no longer to attract and persuade; it’s really to engage buyers and help them through their journey.”.

Top of Funnel 62

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 62

TrustRadius Marketing

OCTOBER 3, 2022

Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. Successful businesses use intent data to reach some of the highest-quality in-market buyers available, while slower-moving companies will miss key revenue-driving opportunities. .

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

PureB2B

MAY 30, 2022

Additional data from Forrester revealed that high-performing B2B companies grow their sales enablement budget 2 times faster than low-performing organizations. For one, prospects are getting more sophisticated and capable of having self-guided buyer journeys. Not enough leads. High expectations. Predictive Demand Generation.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Product Work Management 48

6sense

MAY 9, 2017

While this audience consumes 90% of a marketer’s budget, time, and effort – and also plays a significant role in a buying decision – their anonymity makes it difficult to take advantage of the data and analytics that can inform marketing and sales strategy in a more comprehensive, efficient and cost effective way.

Lead Ranking 48

Lead Ranking Demand Top of Funnel In-market Buyers 48

NetLine

NOVEMBER 30, 2023

A B2B sales astronaut celebrates as they’ve closed a deal, all thanks to the intent-led content provided by marketing. From there, you’ll want to map all of these out on a buyer journey map to identify key decision-making moments and the types of information your buyers are looking for.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

6sense

AUGUST 24, 2017

The Forrester Wave naming us the leader in the space completely validated my instincts. We have the technology and team to help our customers find in-market buyers and drive them through to conversion to impact the business in a lasting way. Sanjay : In the age of technology, information isn’t democratized.

Top of Funnel 48

Top of Funnel Marketing AI Lead Ranking Marketing Automation Services 48